How Come Trading Programs Cost So Much?

There is no shortage of trading programs available at the current time. A simple search on Google will turn out hundreds of programs for a perspective trader's perusal. Of course, there is a certain level of "sticker shock" when the perspective trader investigates the price of some of the programs. Some of the more famous programs may cost as much as $5000, sometimes more. The question is a simple one, how does a relatively simple program and up costing so very much?

This is no easy question to answer in common sense terms. Many program owners would argue that their training programs will allow you to make far in excess of $5000, so they're program is worth every penny you pay for it. I suppose that's a fairly logical answer, though I find it a bit confusing.

In the real world, (to which the Internet bears no resemblance) programs and produce are priced according to the amount of labor, raw materials, and marketing expenses associated with the program. That particular model has been in existence since the beginning of capitalism. Granted, there have been exceptions to this pricing model, one need only look at the pharmaceutical industry to see this exception in action. So we can deduce from this accession that prices can be set to whatever the market will bear. In cases like this, utility and cost inputs are thrown to the wayside and whatever a consumer is willing to pay will determine the price of a given commodity.

So the logical conclusion must be that consumers are willing to pay $5000 to learn this highly valuable information contained in these expensive trading courses. There is a problem with that though, because most of the information in these courses is fairly generic in nature and the oscillators and indicators used are readily available on most trading Internet sites. Granted, the specific implementation or methodology used to coordinate the oscillators and indicators may be, in fact, proprietary information. With my examination of the utilization of most of the indicators and oscillators, their coordination didn't indicate an overly sophisticated methodology.

There is one important variable that would be worth $5000, though none of the courses I examined offered this option. I think it is important for all trading students to have a qualified mentor at their side to encourage and assist them during the difficult learning process. As any experienced trader will tell you, the market is a difficult creature to understand and highly illogical in nature. Things are not always as they seem, or as they ought to be according to our understanding of common sense. But common sense is not a word you would normally associate with the markets, so ongoing mentorship from a qualified trader is indeed an important commodity and in my opinion a rationale for charging $5000 for a trading course. Apparently though I am the only one that feels this way for this was not a commonly offered benefit in the course offerings that I examined.

The logical conclusion to this discussion boils down to the simple fact that people are willing to pay $5000, or maybe $10,000 to learn to trade the futures markets. This high price is usually justified by reminding potential clients that they may in fact earn far more than their initial investment in their future trading operations. Unfortunately, the facts do not support the statement in the least. Depending upon which source you care to quote, anywhere from 50% to 70% of novice traders fail within the first three months of trading. Considering the exorbitant price of trading courses, this is a fairly startling figure to consider. Of course, it is entirely possible that not all of these failed students enrolled in a trading course, so it would be unfair and unlikely to blame the relatively high failure rate on high-priced trading courses alone.

While trading courses are ambiguous thing and I will not further debate the prices of trading courses, I feel the most important variable in novice trader's success is proper mentorship. You don't hear people talking about mentorship much these days, but most of what I learned about trading in my career I learned from my mentor. The things he taught me were not in books, or trading courses, there are lessons he learned through years of trading and they were the single most helpful factor in a successful career I enjoyed. Trading courses? Oscillators and indicators? No, I think the most important factor in trader's success is a good mentor.

The forex market is a great place to start investing if you're looking to make some extra money on the side. It offers greater trading hours to meet the needs of traders of all schedules, and also offers a greater liquidity so you can move your money around faster than in any other market. To top it all off, over $3 trillion exchanges hands daily.

If you are new to the forex market, you should start out with an auto forex trade program to do the trading work for you so that you can learn as well as see some reliable gains come from the market early on. This is what to know about an auto forex trade program and how you can benefit from it.

A forex auto trade program automatically carries out every aspect of forex trading for you in the market without your even having to lift a finger if you don't want to. You can simply set some limits before begins trading to guide it, or you can let it go entirely automated like.

These programs work by constantly analyzing real-time market data and reacting to changes as they come about. A forex auto trade program will first find a profitable trade or a reliable trend, invest accordingly, and from there track that trade's performance in the market to ensure that you are constantly earning money on it.

Once that trade becomes unprofitable, it recognizes this at the earliest possible indication and trades away the now bad investment. Because these programs remain dialed into real time market data around the clock, they are always in a position to act before anyone else can.

While the technology of the auto forex trade program has been around and become more advanced in recent years, most traders are still unaware of it. Nevertheless, it is slowly growing and becoming the norm amongst traders with roughly 1/3 of all forex traders currently embracing this technology to help them trade more confidently in the market if they don't have the time or experience to do so themselves.

The more conservative auto forex trade program and programs are the best if you don't have the time or experience to devote to the market because these programs boast the greatest winning rates by only going after the most guaranteed trades.

This is in contrast to the more aggressive programs which will go after more risky trades if the profit potential is greater . All in all, this technology is not unlike hiring a broker to trade for you, the only difference is that you are not paying out fees and commissions on top of that to anyone, hence these programs gaining in popularity in recent months and years.

Why News Releases Fail

Sorry about my otaku with this issue (otaku = more than a hobby, a little less than an obsession).

Many of you may know me, since I run Imediafax, the Internet to Media Fax Service. I send out over a million news releases a year for people via fax and email. You probably think that I've got news releases failing on me day in and day out.

Actually, I don't. The news releases I write and send out for people do quite well. My clients are quite happy with me because they are successful with their outreach efforts.

It's the draft news releases that people send to me that are my problem.

Fixing the problems I see in the news releases people send me takes forever. It is also very painful.

I've seen a lot of news release failure over the years, and I now know what the key problems look like and how to fix them.

My plight as a publicist is that I spend a lot of time educating my clients trying to get them to understand the psychology of dealing with the media.

The rubber meets the road in the news release because this single sheet of paper is the key nexus for all communications with the media. The importance of the copy on a news release cannot be overstated. It has to be free of negative issues or factors that will reduce or eliminate media interest and response. One fatal error and it's all over.

So identifying the problems and revising the news releases is crucial. I spend a tremendous amount of time and effort trying to avoid sending out news releases with problems still in them.

The issue is that when people send me news releases, it often takes a long, long time to identify and communicate the problems, and then more time again to explain and negotiate all the word changes with the clients, and more time still to finalize the news release and have it ready and approved for transmittal.

Honestly - it can be very painful for all involved. I'm quite brutal on my clients, since their success is all that matters. I don't pull any punches. My comment process can bruise a lot of highly inflated egos of some otherwise very accomplished people, on the way to a problem free news release that maximizes the chances of success when finally sent. Lots of people think they can write a news release. Very few of them can do it very well.

They simply haven't followed the media response to enough news releases to learn the errors that are made when they write news releases. They haven't yet learned what the mistakes are, so there is no learning from continuous improvement.

This is where the blood, sweat and tears of the copywriting business is truly found. It gets even tougher when another professional publicist wrote the news release for the client. Now the client is getting opposing advice from two professionals. One says "Make it Hot" and the other says "Cool it". What's a publicist to do?

So my motivations for doing this article are really quite selfish. I want to spend less time doing this. My life will be significantly improved if my clients send me news releases that take less time and energy to fix. Very simply, for each and every news release that comes in and doesn't have these problems, I'll free myself to spend more time doing things that are more profitable for my clients and me.

The issues listed here have all been identified as reasons for the failure of a news release. This is based on over 20 years of experience in dealing with the aftermath - the actual number and quality of responses generated from the transmittal of a news release.

So here are the most common reasons why news releases fail:

1. You wrote an advertisement. It's not a news release at all. It sells product. It fails to offer solid news of real tangible interest, value-added information, education or entertainment.

2. You wrote for a minority, not for a majority of people in the audience. You simply won't compete with other news releases that clearly are written for a larger demographic of the media audience.

3. You are the center of attention, not the media audience. You focus on your business and your marketing, instead of things the editor and his or her audience will be interested in.

4. You forgot to put the five W's up front. (WHO, WHAT, WHERE, WHEN and WHY THE AUDIENCE WILL BE INTERESTED). You didn't clearly and succinctly tell the media why the audience would be interested in this.

5. You are too wordy and text dense. You focused on details and minutia, instead of the most important ideas, issues, factors, facts, and news angles. You fail to address the real significant impacts your story has on people.

6. You place too much information on one page - the one page news release has a font size so small an editor needs a magnifying glass to read it.

7. You included corporate logos and other non-persuasive low value added graphics that distract the editor from your key message. You may have also used an unusual fancy font or a file format that turns to gobbledygook when it goes through a fax machine.

8. You wrote a personally biased article for the media to publish, instead of pitching the idea to the media and the objective reasons why the media audience will be interested.

9. You wrote about features and facts, and forgot to explain what it means to real people. Tell a story about real people. Add in real life human interest.

10. You wrote about how your news ties in to someone else's fame and glory. Forget it. Never stand in the shadow of someone else. Make your own light. Tell your own story.

11. Your news release responds to something that just happened. You're too late. You're behind the eight ball. Forget it. Get out in front of the news.

12. You included too much hype, self-laudatory praise, pithy quotes, useless testimonials, jargon or gobbledygook. Get rid of it.

13. You may have also identified prior media coverage, which indicates it's no longer a new issue. Get rid of it. Let each news release stand on it's own two feet.

14. You tried to impress and be clever or innovative but you come off naïve, less than expert, biased, flippant, arrogant, or crazy. Tone it down. Get straight.

15. You made vague and unsubstantiated claims, or wild and outrageous claims, or you included a statement that simply rubs the media the wrong way. Get rid of them.

16. You are trying to be different, just for the sake of it, but you come off eccentric. Forget it. Don't create a false or inflated image. Be yourself.

17. You wrote a rant and rave, worthy of a letter to the editor, instead of a problem solving tips article, worthy of a feature story. Decide what you want, put your best effort into it.

18. You are simply not credible. It could be your ideas are simply not well thought out, or that you've offered old well-worn material, or that you are too extreme or controversial, or not qualified. You may not be expert enough, or sufficiently qualified, to make the statements, compared to others in your field. You need to present information that qualifies you properly and adequately.

19. You provided poor contact information. You need to identify the best single point of contact and the correct phone number so interested media can reach you and get the best possible attention and response from you to meet their needs. One key person, one phone, no fax, one email address, and one URL (with no long string addresses).

20. You did not include a clear media call for action. You didn't tell the media what you want them to do with your news release. You need to tell them what you are asking for or suggesting or offering. Then you need to offer the media incentives value-added reasons to do so, like free review copies, free test samples, interview questions and answers, media kits with story angles and stats and data, relevant photographs, etc.

21. You did not incorporate and integrate a primary response mechanism. You need to include a value-added reason, which motivates the editor to publish or mention your contact information, which will generate calls, traffic, interviews, or requests for more information. This usually means something unique and of special value to the audience, that the editor feels good about mentioning. Use an offer for a free problem solving report.

22. You sent the release to the wrong media. Target the media that your clients read, watch and listen to when they are in the right mood, that is, receptive to hearing about your news, and willing to take action when they get your message. Work with your publicist to target the right media.

23. You rely on a single fax or an email to produce an avalanche of media calls. You conduct no follow up. Get real. Follow up properly and you can triple or quadruple your media response rate. Better still, you can ask the editors "what can I give you to support a feature story and meet your needs".

Finally, the biggest reason for news release failure is one of attitude. How do you define success or failure? It's called unrealistic expectations.

Get real. You won't get rich off one news release. You're chances of getting famous are just about as slim.

You might be able to break even.

Look at your investment and compare it to what you need to break even on your investment. If you need to sell 100 books to cover the costs of a $500 outreach effort, you need ten articles because each article only produces ten sales. So that's your breakeven goal. More books per article, means less articles will satisfy your needs.

You may simply have to be realistic and understand that while you are wildly interested in the topic, it may not have the broad general public interest that you have for the subject. If you wrote an article that has local interest and you expect national media to pay attention, think again.

If you want to be on the Oprah Winfrey Show, then you'd better pray because chances of doing it off one news release are very slim, near zero in fact. Get real. If she calls, then congratulations are in order. But don't count on it.

If you wrote an advertisement and wanted a feature story and interviews, don't be surprised if the only media to call is the advertising manager offering you a package deal. You get what you ask for. What you offer is often times what you will get.

Even if you do get publicity, it may not come out exactly the way you want it. More often than not, the bigger the media, the less likely they are to run contact information.

Often times, the quality may be there while the numbers are not.

One or two quality media responses may be what you want or need. If you get that, it's a success.

One article in USA Today may out perform ten articles in small dailies and weeklies in the mid-west.

On the other hand, it may not. The small high quality articles may outperform the small mention in the big media.

Similarly, one quality 30-minute interview on a well-liked talk show on a radio station in the middle of nowhere out in the mid-west, will likely outsell a five-minute interview on an Arbitron rated radio station in the middle of the morning talk show in a major metropolitan area. You can't tell the listening quality of the audience.

So when you write a news release please review it against these criteria to see if you've made any of these errors Then fix each and every one of them yourself, and when you are done, feel free to send me your final draft. I'll be happy to take a look at it.


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